“Artistic food deemed tastier, scientists and chef show“
First time this really struck home for me was during our 3 years living in Japan. Man, do they know about presentation! And they didn’t need some Western scientists to do a study to figure it out ;-))
“Psychologists and food scientists tested an idea favoured by some top chefs [and found that] …diners prefer a visually attractive dish, say it tastes better and they’ll pay more for it, an experiment cooked up by a chef suggests.